Lazada launches AI, AR-powered Skin Test Technology

It is available in all six Southeast Asian markets.

Lazada rolled out artificial intelligence-powered and augmented reality application Skin Test technology that will enable skin diagnosis and analysis through phone cameras.

In a statement, Lazada said the technology will help consumers understand better their skin conditions such as skin type and tone, sensitivities, and other skin concerns such as wrinkles, dark spots, and pores, amongst others.

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Following diagnosis, Lazado shoppers will receive recommendations of products suited to their needs.

Lazada Group Chief Technology Officer announced the launch at the LazMall Brands Future Forum (BFF) 2023 last 31 August.