Sephora launches new order management system in Australia

The new platform will allow customers to avail of the Click & Collect service, amongst others.

Omnichannel beauty retailer Sephora implemented a new distributed order management system (OSM) in Australia that will enhance the customer experience both in-store and online.

In a statement, Sephora said the new platform from Fluent Commerce and implemented with Accenture will provide a single view of inventory, enable Click & Collect services, and will feature a ship-from-store service which is already available in New Zealand.

The OMS will also allow customers to return products from anywhere with “more accurate and faster refunds.”

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“Sephora is regarded as a beauty trailblazer, thanks to our unparalleled curation and assortment of prestige products and services, an interactive shopping environment and constant innovation that is powered by our in-house technologists and digital marketers,” said Mark O’Keefe, country manager at Sephora Australia.

“With a proven history of supporting leading luxury beauty brands around the world, Fluent Commerce was a natural choice for Sephora. We believe our new and integrated platform will further enhance our beauty customers’ experience, both online and in-store, and support our continued growth,” he added.

The launch of the OMS also marks the rollout of the platform in markets in Southeast Asia and Oceania.

Sephora operates around 3,000 online stores and offline stores in 36 markets globally.