Japan-based bookstore Tsutaya launches on The J Shop

The bookstore offers an experience space in its store.

The J Shop, JD’s fashion and lifestyle business, has welcomed a world-renowned bookstore chain from Japan, Tsutaya, showcasing a roster of books, tableware, stationery and accessories to Chinese consumers, the e-commerce giant said in a press release.

Tsutaya, whose Daikanyama T-Site in Tokyo is deemed one of “The 20 Most Beautiful Bookstores in the World,” offered an experience space that integrates reading, shopping for books and creative products, dining and enjoying coffee.

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With the aim of proposing a new lifestyle, Tsutaya has opened physical stores in Shanghai, Xi’an and Tianjin in China, the company said.

JD.com said it is expecting to work together with  Tsutaya in the fields of product selection, marketing, services and omni-channel integration to lead lifestyle consumption, with a specific focus on aesthetics.