, China

Japan-based bookstore Tsutaya launches on The J Shop

The bookstore offers an experience space in its store.

The J Shop, JD’s fashion and lifestyle business, has welcomed a world-renowned bookstore chain from Japan, Tsutaya, showcasing a roster of books, tableware, stationery and accessories to Chinese consumers, the e-commerce giant said in a press release.

Tsutaya, whose Daikanyama T-Site in Tokyo is deemed one of “The 20 Most Beautiful Bookstores in the World,” offered an experience space that integrates reading, shopping for books and creative products, dining and enjoying coffee.

READ MORE: JD deepens ties with electronics brand Oppo

With the aim of proposing a new lifestyle, Tsutaya has opened physical stores in Shanghai, Xi’an and Tianjin in China, the company said.

JD.com said it is expecting to work together with  Tsutaya in the fields of product selection, marketing, services and omni-channel integration to lead lifestyle consumption, with a specific focus on aesthetics.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


How AI/ML curation helps Blibli to always provide original products
Blibli’s AI technology is able to detect indications of counterfeit goods 10 times faster.
A look into Erajaya’s four business vertical expansion
Erajaya mixes omnichannel strategy and retail expansion to target more consumers.
How Love, Bonito develops actionable insights in fashion
CEO of Love, Bonito, Dione Song, revealed the brand’s data strategy that led to an 8% increase in its second purchase rate.