, APAC

Over half of brands want to improve experience in existing channels

The majority of customers also want to interact with brands in more than one channel.

Around 53% are focused on improving their existing channels to provide better experiences to their customers, as businesses need to deploy more sophisticated personalisation strategies due to personalisation efforts becoming more mainstream.

“This means understanding and engaging with consumers on the channels they prefer most, and delivering personalized experiences across multiple different channels,” customer engagement platform Twilio said in its State of Personalisation Report 2022.

READ MORE: Around 2 in 5 brands use first-party data to deliver personalised customer experiences

The report also found that 67% of consumers said they want to be able to interact with a retail brand on more than one channel.

Aside from this, around half or 47% of companies are personalising communications with their consumers based on real-time customer behaviour and 41% of businesses said that they now use a customer data platform to activate real-time data.

In Asia-Pacific, 57% of business leaders are using customer experience or satisfaction measures to weigh the success in delivering personalised shopping experiences. This is compared to 46% of European, 71% of South American, and 61% of North American business leaders.

Follow the link for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.