, Southeast Asia
180 views

‘Bargain hunting’ behaviour drives SEA consumers’ online purchase

Around 7 in 10 think online shopping saves money.

Saving money is amongst the crucial factors that drive the online shopping behaviours of Southeast Asian consumers, according to a report.

Under the E-commerce Southeast Asia (SEA) Barometer Report 2021 - Uncovering SEA online shoppers & delivery preferences report conducted by Ninja Van Group and DPDgroup, 72% of the consumers in the region think online shopping saves money.

Around four in 10 or 38% rated free delivery as a key driver for buying online.

“Bargain hunting behaviour is a key driving factor for online shopping, and free delivery is one of the tactics to encourage online purchases,” the report read. 

The report also found that e-shoppers are “heavily reliant” on online reviews to assist in purchase decision making, with 81% choosing websites based on social media influencers, and 94% saying they have shared or published feedback after purchasing.

“In a hyper social environment, feedback is a form of currency that cannot be underestimated as more than half of the e-shoppers are likely to discuss their purchase via websites or apps,” it said.

A total of 57% said they have published comets and rated a product on the website or the application itself, whilst 36% make recommendations to friends and family. Around three in 10 or 29% have published comments and rated the product on social networks, 25% published posts and pictures of their purchases on social networks, whilst 6% said they had never done so.

Over 9,000 participants in Indonesia, Malaysia, Singapore, the Philippines, Thailand, and Vietnam were surveyed in July 2021 for the study.

Follow the link s for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.