E-commerce Southeast Asia (SEA) Barometer Report 2021 - Uncovering SEA online shoppers & delivery preferences report
Around 9 in 10 SEA e-shoppers cites importance to know delivery company
Around 9 in 10 SEA e-shoppers cites importance to know delivery company
A total of 56% prefer the company that guarantees a good service.
‘Bargain hunting’ behaviour drives SEA consumers’ online purchase
Around 7 in 10 think online shopping saves money.
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The brands achieved top recognition for campaigns that strengthened leadership in premium canned goods.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount