'Procrasti-shoppers': 16% of Singaporean adults shop on Black Friday due to boredom

Meanwhile, only 14% say they shop because of good value finds.

Comparison platform, Finder.com, released the Black Friday Statistics report, which surveyed 1,003 Singaporeans.

The report revealed 37%, or an estimated 1.9 million people, will shop the Black Friday sales. Pure boredom was the most popular reason given at 16%, followed by good value sales at 14%, and unspecified reasons at 7%.

Demographics-wise, women are slightly more likely than men to shop the sales overall (38% women versus 37% men), whilst men are more likely to be shopping out of boredom (18% men versus 15% women). Singaporeans aged 65 and above are most likely to shop the sales, with 41% of people from this age group saying they will make a purchase. Meanwhile, just 33% of those aged 35-44 say the same.

Consumer advocate Susannah Binsted said she is not surprised by the results. "So many people are looking to shop away their boredom. Travel and hospitality took a backseat this year, so people will be looking to have fun with their shopping to make up for the lost time."

Of the 63% of adults choosing not to shop, 6% say it's because of price inflation, while 5% say the sales they want weren't discounted.