singapore black friday sale 2021
'Procrasti-shoppers': 16% of Singaporean adults shop on Black Friday due to boredom
'Procrasti-shoppers': 16% of Singaporean adults shop on Black Friday due to boredom
Meanwhile, only 14% say they shop because of good value finds.
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Industry leaders also cited the importance of adopting omnichannel strategies.
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Unwrapping the psychology behind festive snacking in Southeast Asia