JD invests in minority stake in France-based Lagardère Travel Retail

The two will cooperate in omnichannel retail and smart supply chain.

JD.com is making a minority equity investment in France-based Lagardère Travel Retail for its North Asia business, which encompasses travel retail & duty-free activities in the region, according to a press release.

The two sides will cooperate in areas including omnichannel retail, smart supply chain, logistics and analytics. Lagardère will leverage JD’s digital expertise in hopes to enable new customer experiences and services throughout its retail network in airports and railway stations.

The partners will also develop omnichannel duty-free and duty-paid shopping offers aimed at travelling consumers with a focus on customer engagement across product categories.

Meanwhile, JD Worldwide, the global import platform of JD.com, will join forces with Lagardère Travel Retail to further develop its duty-free business.