Pop-up retail event spotlights the best Hong Kong designers

FASHIONALLY.com, a website dedicated to the promotion of Hong Kong fashion, will organise an "unprecedented" retail event at PMQ mall starting from April 27. Titled 23 Senses, it will be held over the following three weeks to introduce to the public some of Hong Kong’s finest designers, including familiar names as well as newly launched labels.

23 Senses will be a showcase of the latest Spring/Summer 2018 styles, appealing to the diverse tastes of Hong Kong customers. Among the labels to be presented, some are launching their designs for the first time, including S.F.Z. Sons, a collaboration between Sonic Lam and renowned street artist Start From Zero; and YMDH (pictured) by Jason Lee, winner of the Best Footwear Design Award at YDC 2017.

YLY Studio, launched recently by design duo Matt Hui and Lilian Tsang, will be offering its first collection inspired by the art of embroidery and knitwear. Labels such as KENSON, NECRO POON, NELSONBLACKLE and KURT HO, which are mostly sold in overseas markets, are available locally this time.

Powered by the Hong Kong Trade Development Council (HKTDC), FASHIONALLY.com is a non-profit website that connects young local designers, showcasing their works through feature stories, blogs, fashion map and news about the Hong Kong Yong Fashion Designers’ Contest (YDC).