, China

Victoria’s Secret launches on JD’s platform

It launched in time to prepare for Chinese Valentine’s Day on 14 August.

American intimate apparel brand, Victoria’s Secret, has launched an official flagship store on JD.com to bring its classic bras, panties, lingerie, and shirts to its consumers in China, according to a press release.

Adding to JD’s growing list of international apparel retailers, Victoria’s Secret launched the store before the annual Chinese Valentine’s Day or Qixi on 14 August, looking to grab the attention of JD’s users who are active during festivals.

Said to be the world’s largest intimates specialty retailer, Victoria’s Secret has 1,400 retail stores worldwide and a predominantly female workforce of more than 25,000. It also boasts the largest team of specialty trained bra fit experts worldwide.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Tailor-fitting retail stores to catch up on the digitisation race
Retailers would need over 200 hours to manually digitise their products, but Fairmart claims this could be trimmed down to zero.