, China

Victoria’s Secret launches on JD’s platform

It launched in time to prepare for Chinese Valentine’s Day on 14 August.

American intimate apparel brand, Victoria’s Secret, has launched an official flagship store on JD.com to bring its classic bras, panties, lingerie, and shirts to its consumers in China, according to a press release.

Adding to JD’s growing list of international apparel retailers, Victoria’s Secret launched the store before the annual Chinese Valentine’s Day or Qixi on 14 August, looking to grab the attention of JD’s users who are active during festivals.

Said to be the world’s largest intimates specialty retailer, Victoria’s Secret has 1,400 retail stores worldwide and a predominantly female workforce of more than 25,000. It also boasts the largest team of specialty trained bra fit experts worldwide.

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