, China

Longchamp opens flagship store on JD.com

This brings the number of luxury brands on JD to over 300. 

French brand Longchamp will open its flagship store on JD.com on 2 July 2022. 

This brings the number of luxury brands on the platform to more than 300 across categories, such as bags, apparel, footwear, jewellery, and watches amongst others. 

READ MORE: Two beauty brands join JD’s online platform

JD.com noted the cooperation with Longchamp used a vendor-managed inventory model, which is ab initiative of JD Luxury. 

It allows the brand to run the store with independent operation, whilst enjoying the warehousing and logistics services of JD Logistics. 

“JD Luxury will be devoted to expanding the matrix of big brands in the future and bringing consumers a more diversified and unique quality of life,” JD also said.

Established in 1948, Longchamp largely offers women’s handbags. Its iconic Le Pliage nylon bag with Russian Leather flap and shoulder handles, Le Pliage Cuir leather bag and the latest autumn/winter collection will be available on the platform.

 

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Retail leaders urge swift adaptation to tech disruption
Innovations such as leveraging AI and optimising supply chains were deemed crucial to the future of retail.
E-commerce
Shakey’s Pizza Asia eyes US expansion
The registration is expected to be completed on 27 October.
Stores

Exclusives

Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.
PUMA targets tech-savvy youngsters on TikTok
The world’s third-biggest activewear maker uses local influencers to connect with its market.