Levi Strauss names Jude Celedin as GM for ANZ

He will play a key role in supporting the company's DTC strategy.

Levi Strauss & Co. has appointed Jude Celedin as General Manager for Australia and New Zealand.

Celedin officially assumed his role on 22 July. He will focus on growing the Levi’s brand and driving the company’s direct-to-consumer strategy in the region.

Celedin brings extensive experience in both national and international markets. Before joining LS&Co., he served as Head of Customer Experience at Wesfarmers CSBP Fertilisers, where he led significant changes in sales and customer service. Prior to that, Celedin spent 24 years with global sportswear giant Nike, holding senior leadership roles, including Senior Director, Global Marketplace for Nike Women and Sportswear. He is also a graduate of the Australian Institute of Company Directors.

“I am honored to be joining LS&Co., as the company doubles down on its DTC-first strategy globally,” said Celedin. “I’m excited to work together with my talented colleagues in Australia and New Zealand to further establish Levi’s® as a leading denim lifestyle brand.”