H&M Group names new President and CEO

Outgoing CEO Helena Helmersson has left the company after 26 years.

The H&M Group has appointed Daniel Ervér as the group’s new President and CEO, succeeding Helena Helmersson in the role.

Working within the H&M Group for 18 years, Ervér has been involved within the brand, becoming the head of H&M before he was appointed CEO. He joined the H&M Group as a summer trainee in 2005, then became a controller in 2006.

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Ervér had been in charge of merchandising at H&M for the German and American markets. He soon received roles as country manager for H&M Sweden, purchasing manager for H&M and a supervisor responsible for H&M apparel.

Ervér holds a Degree of Master of Science in Business Administration from the University of Gothenburg and an exchange with ESSEC Business School in Paris, France.

“Together with all committed colleagues, we will continue to create unbeatable value for our customers and profitable growth. Our focus will be on offering our customers the best combination of fashion, quality, price and sustainability in an inspiring and attractive shopping environment,” Ervér said.

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