, APAC
Michelle Gass. Photo from Levi Strauss & Co.

Levi Strauss & Co. names new president, CEO

The company also assigned the new Chief Marketing Officer and Chief Merchandising Officer.

Levi Strauss & Co. (LS&Co.) appointed Michelle Gass as president and CEO of the company, succeeding Chip Bergh who held the role for over 12 years.

Under her appointment, Gass has unveiled plans to broaden its leadership team as part of the company’s global commercial strategy and increase the growth and profitability of the Levi’s brand.

Levi's also appointed Kenny Mitchell as Chief Marketing Officer and Dawn Vitale as Chief Merchandising Officer, inducting them into the executive leadership team. Both will oversee Levi’s overall direction through strategic, financial, and operational decisions, highlighting the company’s commitment to a DTC-first, brand-led business model.

ALSO READ: Fila appoints new Global Brand President

Gass has seasoned experience in retail and omnichannel strategies, enabling a concrete vision to accelerate international growth and propel Levi’s as a head-to-toe denim lifestyle apparel business and transform the brand's current operating model into a direct-to-consumer (DTC)-first organisation.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

India’s e-commerce market to reach $147.3b in 2024
It will be driven by the expanding internet penetration and better digital payment infrastructure.
E-commerce
Food colors market to reach $5.42b by 2031
Still, the market growth is constrained by strict regulations.

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.