Gentle Monster opens first flagship boutique in Australia

It features a “giant head kinetic object” installation.

Gentle Monster has officially opened its first flagship store in Australia at Chadstone Shopping Centre, Blubell Group announced.

The new 250-square-metre boutique showcases the iconic Korean eyewear brand's unique designs and immersive shopping experience.

The store features an installation, the giant head kinetic object, designed to captivate customers and highlight the brand’s innovative approach to eyewear.

This opening follows the successful collaboration between Bluebell Group and Gentle Monster, which began in 2022 with a boutique at Sydney International Airport. A second location opened in David Jones, Sydney, in October 2023.