, Australia
Press photo (Bluebell Group via LinkedIn)

Gentle Monster opens first flagship boutique in Australia

It features a “giant head kinetic object” installation.

Gentle Monster has officially opened its first flagship store in Australia at Chadstone Shopping Centre, Blubell Group announced.

The new 250-square-metre boutique showcases the iconic Korean eyewear brand's unique designs and immersive shopping experience.

The store features an installation, the giant head kinetic object, designed to captivate customers and highlight the brand’s innovative approach to eyewear.

This opening follows the successful collaboration between Bluebell Group and Gentle Monster, which began in 2022 with a boutique at Sydney International Airport. A second location opened in David Jones, Sydney, in October 2023.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Chinese fine dining finds its next course in Singapore
The city-state’s high spending power and big Chinese commune make it an ideal entry point.
Raffles City reinvents itself with experiential retail
The mall has revamped 111,000 sq ft of retail space as part of a major redesign.
Stores
TikTok ‘shoppertainment’ drives mega-sale hit
Videos on the platform are used not just to entertain but also to drive e-commerce.
E-commerce
Mars Wrigley bets on Asia’s chocolate boom
The US company expects the region’s rising middle class to eat more M&M’s and Snickers.