Hugo Boss launches first flagship store in Japan

The store has a bespoke for special services tailored to each customer.

German luxury fashion house Hugo Boss has opened its first flagship store in Japan in Ginza, offering a lineup of its products and collections from women’s wear and men’s wear to its original Made to Measure bespoke, a press release revealed.

The ​​480 square metre two-floor store is decorated with the brand’s latest interior concept. Boss’ Made to Measure bespoke has a dedicated space for special services tailored to each customer.

Meanwhile, its interior concept is symbolized by a hanging white wall panel, which appears like the wall is “floating.” Cube-shaped and solid-shaped fixtures contrast with floating panels, and the interior is made with a combination of marble, wood, and chrome materials.

The store will also set up a digital media wall in the façade and in-store to deliver inspirational brand content, the latest videos, campaign videos, and more.

To celebrate its opening, a capsule collection with Boss’ icon as a motif will be available only in Japan. Hoodies, shirts, swimwear, sandals, etc. will be on sale for a limited time.