, Japan

Hugo Boss launches first flagship store in Japan

The store has a bespoke for special services tailored to each customer.

German luxury fashion house Hugo Boss has opened its first flagship store in Japan in Ginza, offering a lineup of its products and collections from women’s wear and men’s wear to its original Made to Measure bespoke, a press release revealed.

The ​​480 square metre two-floor store is decorated with the brand’s latest interior concept. Boss’ Made to Measure bespoke has a dedicated space for special services tailored to each customer.

Meanwhile, its interior concept is symbolized by a hanging white wall panel, which appears like the wall is “floating.” Cube-shaped and solid-shaped fixtures contrast with floating panels, and the interior is made with a combination of marble, wood, and chrome materials.

The store will also set up a digital media wall in the façade and in-store to deliver inspirational brand content, the latest videos, campaign videos, and more.

To celebrate its opening, a capsule collection with Boss’ icon as a motif will be available only in Japan. Hoodies, shirts, swimwear, sandals, etc. will be on sale for a limited time.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Tailor-fitting retail stores to catch up on the digitisation race
Retailers would need over 200 hours to manually digitise their products, but Fairmart claims this could be trimmed down to zero.