YouTube, Shopee partner to launch Shopping Affiliate Program in Singapore

It aims to accelerates product discovery and amplifies brand reach.

YouTube has officially launched its Shopping Affiliate Program in Singapore, partnering with local e-commerce giant, Shopee.

The initiative aims to accelerates product discovery, amplifies brand reach, and boosts conversion rates.

The launch of the program allows Shopee sellers to extend their reach by connecting with a broader network of content creators.

For eligible local content creators, the new program opens up fresh revenue streams. Creators can now monetise their influence by promoting Shopee products directly to their established audiences.

With consumers in Singapore increasingly seeking dynamic, content-driven shopping experiences, this collaboration meets the growing demand for seamless integration between entertainment and e-commerce.

Additionally, creators can now tag products in both new and existing videos, as well as pin them during live streams. Viewers can browse and purchase products without leaving the video, enhancing the shopping experience. Product details and links to Shopee’s external sales pages are readily available in the video’s description and "Product" section, making it easy for viewers to make purchases in real time.

The new affiliate program is part of a broader suite of monetisation tools already available to Singaporean creators, including Ad Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat, and Super Stickers. These options help creators engage their audiences and deepen connections beyond direct sales.

The program has already seen success in other Southeast Asian markets, such as Indonesia, Vietnam, Malaysia, and Thailand. In Indonesia, for example, Shopee reported a more than sixfold increase in average daily orders attributed to YouTube content since the program’s launch. Categories such as Mobile & Gadgets, Home & Living, and Beauty are leading the way.