Swiggy acquires retail distribution firm LYNK
This signifies Swiggy’s entry into the country’s food and grocery retail market.
India-based food delivery platform Swiggy entered a definitive agreement for the acquisition of retail distribution company LYNK Logistics, markings its foray into the country’s food and grocery retail market.
In a statement, Swiggy said LYNK is an authorised distributor of leading fast-moving consumer goods brands, offering a faster order-to-delivery turnaround.
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Through the acquisition, LYNK will rely on Swiggy’s expertise in technology and logistics to scale its current platform.
LYNK is uniquely positioned in the retail distribution space with their brand-first, tech-led operating model and has demonstrated success with multiple FMCG brands. Our experience in supply chain and logistics gives Swiggy the unique opportunity to help LYNK scale up their offerings and empower retailers to serve their customers better, ” said Swiggy CEO Sriharsha Majety.