Shopee Malaysia achieves 8x sales growth for brands during 10.10 Festival

It also saw a six times rise in orders for Shopee Mall brands.

Shopee Malaysia’s 10.10 Brands Festival saw significant sales growth, driven by Shopee Affiliates and livestreamers who created nearly one million videos, a 34 times more than an average day. 

This surge contributed to an eight times increase in sales and a six times rise in orders for Shopee Mall brands.

New brands participating for the first time also experienced a remarkable 36 times growth in sales and a 13 times boost in orders on campaign day, thanks to Shopee's Lowest Price Guaranteed, exclusive promotions, and enhanced visibility through Shopee Live and Shopee Video.

“This 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day,” said Tan Ming Kit, head of Marketing and Business Intelligence at Shopee Malaysia.

“Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream,” he said.

Consumer interest focused on women’s fashion and beauty products, with health & beauty, home & living, and groceries & pets as the leading categories. 

Top products included skincare items, home improvement tools, and supplements, whilst popular searches featured power banks, sandals, and mobile phone accessories.