Source: Pexels

Meta to halt Facebook live shopping events

This will take effect on 1 October.

Meta announced users will no longer be able to host Facebook Live Shopping events, starting 1 October. 

Live events may still be broadcast over Facebook Live, but users will not be allowed to create a product playlist or tag products in their live videos. 

Read more: Click here: APAC brands log in to social media to engage with customers

“As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company said in a statement. 

It noted users may try to reach and engage through Reels and Reels ads on Facebook and Instagram, where they can tag products. 

“If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram,” Meta said. 

Read more: APAC social media ad spend up 8% YoY in Q1 2022

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!