Love, Bonito acquires activewear brand butter

The brand will be now known as “cheak.”

Womenswear brand Love, Bonito has acquired activewear wear firm “butter” which will be rebranded as “cheak.”

In a statement, Love, Bonito said the acquisition came following a year since it launched its Series C funding in October last year, adding that it has focused on activewear as it is one of the fastest-growing apparel segments in the Asia Pacific.

“Merging forces with butter. came at the right place and time for both of us, and we look forward to reshaping our evolution into a female ecosystem alongside emerging passion-driven women-led brands,” said Love, Bonito CEO Dione Song.

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To mark the merger, butter will be rebranded as “cheak,” which was chosen to play on the word “cheeky” and will represent the two apparel firms' personas, said cheak Co-founder Tiffany Chng.

“Every element of cheak has been carefully chosen to represent the ambitious female active persona - strong and confident, mindful, and knows how to have a little fun along the way,” Chng said.

Cheak will be available for early access on 20 October on Love, Bonito’s global website and store in ION Orchard for Gold and Silver members. It will be available on both companies' websites and across Love, Bonito’s Singapore stores starting 21 October.

It will offer 12 styles for sports bras, leggings to biker shoes in seven inclusive sizes from XXS to XXL and 13 colours, with eight colours available on Love, Bonito. Prices range of all-new cheak activewear were between $50 and $79.

Aside from this, Love, Bonito also acquired a small stake investment in Singapore-based natural healthcare startup, Moom Health.