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E-commerce

Staff Reporter

, APAC

Published:

2 months ago

Photo from Lazada

Lazada CEO appointed as Daraz’s acting CEO

James Dong succeed Daraz founder Bjarke Mikkelsen in the role.

Lazada Group CEO James Dong has been named as acting CEO of the online shopping company Daraz Group, effective 24 January.

Dong will succeed Bjarke Mikkelsen, adding to his existing responsibilities under Lazada.

Mikkelsen founded Daraz, a sister company of e-commerce giant Lazada, in 2015 and spearheaded its growth from a single-market retailer to a cross-border marketplace in five South Asian countries. The platform also offers a cost-efficient logistics infrastructure and payment solutions for small and medium enterprises.

ALSO READ: Alibaba.com inks partnership with Alioth to support SMEs

“With this structure, we will have a more focused strategy and efficient business model – I’m very confident that this is the best structure for Daraz to ensure our long-term success. I will now take some time to focus on my family and support my wonderful wife in her new career,” Bjarke Mikkelsen, outgoing CEO of Daraz Group, stated.

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