JD launches Joybuy platform in 110 countries

It seeks to link Southeast Asian and North American merchants with Chinese factories.

JD.com’s international business has launched Joybuy, a cross-border business-to-business platform, seeking to link overseas merchants with Chinese factories through the company’s supplier network, the e-commerce giant said in a press release.

JD Worldwide’s platform will mainly serve overseas buyers including e-commerce sellers, direct-to-consumer sellers and small and medium-sized offline merchants, the company said. Transactions can be currently settled with 12 major currencies, including USD, EUR, and AUD.

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Joybuy is now open to more than 110 countries and regions with a focus on Southeast Asian (SEA) and North American markets. In SEA, Joybuy has reached cooperation with Flash Express, an e-commerce service provider to develop the local market.

Joybuy also has built up a partnership with Ginee, a SEA one-stop solution service provider for an online business to better serve local buyers, JD said.