, APAC
Photo by cottonbro studio: https://www.pexels.com/photo/woman-in-white-crew-neck-t-shirt-holding-red-and-white-plastic-toy-4554421/

IKEA highlights free assembly parts campaign for Black Friday

It will offer 4,000 nuts, bolts, screws, dowels, and fittings.

The largest IKEA retailer, Ingka Group, will be offering 4,000 free assembly parts as part of its Black Friday sale campaign, available both in-store and online.

In a statement, Ingka Group said the campaign which is in line with its “Keep good things going” campaign launched in May 2023 aims to inspire customers to upgrade or repair their furniture instead of buying a new one to promote saving money and reducing waste.

ALSO READ: IKEA owner buys 195MW solar parks in Australia

“The assembly parts service is now available online and last year 1.8 million customers used this fully rolled out service with 21.9 million spare parts provided – but for most of IKEA's 900 million annual customers the service is a yet to be discovered benefit,” said Karen Pflug, CSO, Ingka Group.

The assembly parts online service is available in 28 markets.

 

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

FairPrice Group offers over $4.5m in May Day discounts
From 25 April, union members get a 50% discount on selected essential items for three weeks.
Sephora launches DRUNK ELEPHANT in Mainland China
It is now accessible in Sephora stores located in major cities such as Beijing, Shanghai, Guangzhou, and Chengdu.
Fashion
Chanel tops South Korea's luxury market
It surpassed Louis Vuitton with sales of $1.2b (KRW1.7t).
Fashion