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How shoppers practice ‘mindful spending’ in 2024: report

Brands need to ensure aunthenticity to attract consumers.

For 2024, shoppers are mindful of their spending amidst another year of economic uncertainty, with 39% of shoppers prioritising budget-friendly options.

In a report, Salsify found that 35% of shoppers are focusing on essentials, whilst 31% are zooming in on price comparisons.

It also found that 26% are cautious about impulse buying, whilst 22% are postponing their purchases.

ALSO READ: Around 3 in 5 APAC consumers consider health, well-being impacts in food purchase

"In 2024, the consumer mantra centres on mindful shopping, stressing the importance of every brand interaction being both engaging and consistently exceptional,” said Salsify Research Director Dom Scarlett. 

“Authenticity becomes a key focal point, recognising that relatable connections, along with high-quality product images and content (76%), are as significant as pricing and discounts (76%) in influencing shoppers to make a purchase,” Scarlett added.


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