How shoppers practice ‘mindful spending’ in 2024: report

Brands need to ensure aunthenticity to attract consumers.

For 2024, shoppers are mindful of their spending amidst another year of economic uncertainty, with 39% of shoppers prioritising budget-friendly options.

In a report, Salsify found that 35% of shoppers are focusing on essentials, whilst 31% are zooming in on price comparisons.

It also found that 26% are cautious about impulse buying, whilst 22% are postponing their purchases.

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"In 2024, the consumer mantra centres on mindful shopping, stressing the importance of every brand interaction being both engaging and consistently exceptional,” said Salsify Research Director Dom Scarlett. 

“Authenticity becomes a key focal point, recognising that relatable connections, along with high-quality product images and content (76%), are as significant as pricing and discounts (76%) in influencing shoppers to make a purchase,” Scarlett added.