87% of Shopee Affiliates build trust, boost sales via curated recommendations

Thirteen percent also engage audiences through unboxing videos and live product reviews.

About 87% of Shopee Affiliates said that personalised and curated recommendations are the key drivers in building trust and boosting sales during Ramadan and Raya.

According to Shopee Malaysia, these affiliates prioritise personally tested products and top-rated sellers, including baju raya and home décor, to provide shoppers with reliable and relevant suggestions.

In addition to curated content, nearly 90% of affiliates are using Shopee Video to deliver festive shopping guides, outfit inspirations, and gift recommendations.

“Through creative unboxings and in-depth product reviews, they drive consumer confidence and make online shopping more dynamic and rewarding,” the report said.

Meanwhile, 13% engage audiences through unboxing videos and live product reviews, offering a more personal, immersive connection.

“Digital creators do more than promote products,” said Tan Ming Kit, head of marketing and business intelligence at Shopee Malaysia. They build trust, share real experiences, and help shoppers make informed choices for festive preparations.

With the Raya Bersama Shopee Campaign approaching, all affiliates see it as a chance to expand their reach and connect with Malaysians looking for trusted recommendations and exclusive deals.

Shopee recently hosted Rumah Terbuka Shopee, welcoming over 900 affiliates and 30 brands. The event featured 78 hours of live streaming, Brand-Affiliate Livestream Matchmaking, and attracted more than 800,000 viewers. The event strengthened partnerships and deepened engagement between brands and creators.

Shopee also introduced initiatives such as the Shopee Video Mission, the Ramadan Raya “Pos & Menang” campaign, Shopee Live’s Stream-A-Thon, and the Content Creators’ Club. 75% of affiliates are already participating in these campaigns, while 25% are eager to explore new opportunities next year.