WGSN
WGSN is a leading consumer trend forecaster, providing global trend insights, expertly curated data and industry expertise on consumer behaviour and lifestyles.
Luxury brands embrace budget beauty trend with diffusion lines
Collaborating with retailers is seen crucial to effectively reach the target audience.
Luxury brands embrace budget beauty trend with diffusion lines
Collaborating with retailers is seen crucial to effectively reach the target audience.
How can brands maintain profitability in perma-discount era?
Value-centric strategies can boost customer satisfaction without constant markdowns.
What drives APAC Gen Zs consumer behaviour
WGSN identified five pillars that Gen Zs prioritise.
APAC consumers seek sensory adventures and physical experiences: study
WGSN’s Asia Shopper Forecast 2023 dives into shopper profiles and their desires.
Out and about, Asia Pacific consumers seek tactile experiences
Retailers need to use their stores for brand storytelling and multifunctional purposes to engage customers.
Which APAC shoppers should businesses watch?
This includes digital streamliners, and social explorers, amongst others.
Most Read
1. Consumer goods excellence lauded at FMCG Asia Awards 2024 2. Swarovski cracks TikTok to scale luxury amongst Gen Zs 3. Personal Collection's Tuff wins FMCG Asia Awards 2024 for excellence in home care 4. Singapore e-commerce market to reach $24.8b by 2028 5. Pharmacity brings home win at FMCG Asia Awards 2024Resource Center
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Suntory Taiwan takes home win at FMCG Asia Awards 2024
![Suntory Taiwan takes home win at FMCG Asia Awards 2024]()
Co-Written / Partner
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
Commentary
Why micro-retail is the way to go to reach Southeast Asian shoppers