861 views

Wilcon Depot receives Domestic Retailer of the Year in the Philippines award

Its efforts to improve its business were recognised in the 17th Retail Asia Awards.

Considered the Philippines’ leading home improvement and construction supply retailer, Wilcon Depot Inc. carries the most extensive product selection of trusted local and international brands.

It is known for creating a personalized and customer-based in-store experience. The company worked hard to maintain its leadership in the retail construction industry and captured the online shopper market with the current retail landscape in the new normal due to the ongoing pandemic situation.

It developed and introduced new, convenient, and effective shopping options called the Browse, Call, and Collect or Deliver (BCCD) and Virtual Tour.

Here, customers can shop easily by browsing the Wilcon online store and website. They can also contact the nearest Wilcon store through Viber, call, or text, and its well-trained salespeople will gladly assist them with their orders.

The Wilcon Virtual Tour is also available via Facebook Messenger where customers will connect with store personnel who will take them on a virtual tour of the stores and from there explore the available products Wilcon offers.

Apart from this, the company also successfully launched another shopping alternative with its newest Official Flagship Store on Lazada and Shopee, the top and fastest-growing online shopping sites in Southeast Asia.

This is following Wilcon’s launch of its very own online shopping website to bring a bigger and better home shopping experience to its valued customers nationwide.

The company now provides contactless payment options like bank transfers, GCash, PayMaya, Instapay, PesoNet, WeChat, and Alipay for customers’ convenience.

Aside from the company’s online presence expansion, Wilcon has successfully opened 11 new retail outlets last year across the Philippines.

As a result, they have ended the year 2021 with 73 stores nationwide.

For these developments, the company received the Domestic Retailer of the Year – Philippines award in the recently concluded 17th Retail Asia Awards. It is a prestigious annual event that gathers the region's best retailers and recognises the most outstanding retail initiatives.

In giving this award, it took into consideration three of its achievements.

First is that Wilcon successfully opened 10 new store locations in the Philippines in 2021 as part of the fulfilment of the store expansion campaign, #FlyingHighTo100, wherein Wilcon aims to have 100 stores by 2025, barring any unexpected external factors.

The second is that it launched the Home Living Section in all its branches nationwide. This section exhibits thematically arranged spaces set in different themes and offers lifestyle inspirations that customers can recreate in their areas with products they can get from the extensive line of furniture, decors, and other home interior products.

Third, it launched a bigger and better online shopping site, the Wilcon Online Store. With its goal to provide a frictionless home shopping experience, every homeowner and builder can enjoy exclusive perks, limitless browsing, and seamless shopping by visiting the company’s official website.

As a household name in the construction supply industry since 1977, Wilcon continuously strives to attain a strong reputation and leadership in the Philippine market.

The 17th Retail Asia Awards is presented by Retail Asia. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's outstanding retail initiatives, please contact Jane Patiag at [email protected].

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!