Wilcon Depot: Elevating the Future of Retail Home Shopping in the Philippines

Wilcon Depot's immersive VR experience offers customers a personalised and convenient way to explore its extensive product assortment from the comfort of their homes.

The Philippines' leading home improvement and construction supplies retailer is shaking up the country’s retail home shopping scene with the launch of its Virtual Reality Store.

Wilcon Depot has been named the Digital Initiative of the Year - Philippines at the Retail Asia Awards 2023. The award recognises Wilcon's latest innovative project, the Wilcon Virtual Reality Store Experience, which offers customers a personalized and immersive shopping experience like never before.

Understanding how this virtual reality technology has become increasingly popular in the industry for improving customer engagement and transforming how customers shop, Wilcon recognized that Virtual Reality (VR) would help elevate its customers’ shopping journey.

Launched during Worldbex at the World Trade Center in the Philippines, Wilcon's Virtual Reality Store Experience is an interactive 360° VR experiential tour that allows customers to discover the limitless product assortment of Wilcon Depot easily and conveniently through VR headsets. 

This immersive shopping experience enriches the customer experience beyond brick-and-mortar shopping and serves as a new standard and way for brand differentiation. It also provides a more convenient way for customers to access Wilcon's wide selection of trusted and high-quality local and international brands in the comfort of their homes.

As Wilcon aims to create an emotional connection and a physical experience between its customers and the brand, the Wilcon VR Experience allows customers to have their own Wilcon Depot experience from the comfort of their homes. It provides an immersive virtual environment that simulates being physically inside the store, even while sitting on their couches. It is as if you are taking a remarkable trip inside the biggest branch of Wilcon–the Wilcon Depot Balintawak store–which showcases its most extensive product selection. This experience provides an effortless way to know the vast product assortment of Wilcon Depot where customers can discover new and exciting items inside the store through VR Technology and check out the comprehensive selection of trusted local and international brands with high-grade features and high-quality services.

Wilcon Depot received the prestigious Digital Initiatives of the Year - Philippines award at the Retail Asia Awards, for its innovative digital efforts that have truly revolutionized the retail landscape. Photo (L-R) Wilcon Depot President and CEO Lorraine Belo-Cincochan and SEVP-COO Rosemarie Bosch-Ong accepted the plaque as the company’s representative.

The Wilcon VR Store Experience is a fulfilment of its commitment to providing a world-class shopping experience for every Filipino homeowner and builder around the globe. Customers can shop the wide selection of products at any Wilcon store or via the Wilcon Online Store at shop.wilcon.com.ph.

Wilcon Depot has earned a reputation as a trusted building partner for Filipino homeowners and builders nationwide. With 45 years of experience in the industry, Wilcon Depot has become the go-to destination for all-around home building and improvement needs. Wilcon carries a limitless product selection ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances, and other DIY items.

Homeowners and builders nationwide can now experience the newest Wilcon brand of shopping experience wherever you are with the Wilcon VR Store Experience: http://wilcon.com.ph/vrstoreexperience.


The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].

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