Wilcon Depot bags two wins at Retail Asia Awards 2025

The company was recognised for soaring with innovation and community impact. 

Wilcon Depot was named the recipient of the Domestic Retailer of the Year - Philippines and Hardware Retailer of the Year - Philippines categories at the Retail Asia Awards 2025, in recognition of reaching its #FlyHighTo100 campaign and its position as a premier hardware retail destination. 

Wilcon Depot’s continuous expansion 

Wilcon Depot, which had humble beginnings, launched the #FlyHighTo100 campaign in 2017. This includes an ambitious target of reaching 100 stores by 2025, which the company achieved a full year ahead of schedule. 

In 2024, it opened 10 new branches nationwide, creating new jobs and supporting local economies. 

Wilcon offers an extensive product lineup including tiles, plumbing, furniture, hardware, electrical items, appliances, and home decor. It offers both globally sourced and locally made products, providing customers with a broader range of choices, including earth-friendly and sustainable options. 

Wilcon has evolved far beyond traditional retail with the launch of its online store at shop.wilcon.com.ph. The platform offers a full catalogue of products, smart search tools, quick checkout options, and personalised customer support. The platform was valuable in serving client needs even amid the pandemic. 

Loyal customers can also take advantage of the MyWilcon Loyalty Program, a digital rewards system that converts points into real savings. Architects, builders, and designers benefit from the exclusive ABCDE+ Membership, which offers discounts, promotions, and priority services tailored to their specific needs. 

Beyond premium local and global products, every Wilcon Depot is built with customer experience in mind. Innovative services like the 3D Design Hub offer free design assistance and help customers visualise their projects before they start. Wilcon also offers Tile Cutting Services to help customers achieve the perfect fit for their spaces. Additionally, there are Tile Studio, Home Living Showcases, and ABCDE Lounges that make the shopping journey more efficient for both professionals and homeowners.

Wilcon’s journey is rooted in innovation, but never at the cost of the environment. With sustainability as one of its core objectives, the company powered over half of its branches with solar energy. Five of its branches operate on a 1.3-megawatt solar system, resulting in over 1,200 tons of carbon emissions being cut annually. This cut is equivalent to growing 2.5 million trees.

The company also has products labelled as “Sustainable Choice,” which refer to eco-friendly options such as recycled glass tiles, energy-saving lighting, water-conserving fixtures, and responsibly sourced materials. 

With a goal to expand further into communities, Wilcon Depot’s mission remains the same: to help Filipinos build better homes and lead better lives. 

Premier PH hardware retail destination 

Aside from its signature collections of tiles, appliances, and home furnishings, Wilcon offers a carefully curated selection of hardware. From door hinges to smart locks, and power tools to fire-resistant safes—no matter what you need—Wilcon provides a comprehensive range for homeowners, professionals, and DIY enthusiasts. 

Wilcon Depot partners with trusted local and international brands, offering their products across all 102 stores nationwide and through the Wilcon Online Store, which delivers anywhere in the Philippines. 

As Wilcon is committed to staying ahead in a fast-changing industry, it features cutting-edge tools and technologies such as smart security locks for added digital home protection, advanced power tools for increased efficiency and performance, and fire-resistant vaults for secure storage of valuables. 

Wilcon also responded to the growing demand for convenience with its Wilcon Online Store and MyWilcon Loyalty Program.

Wilcon brings reliable products and trusted services to communities across the Philippines. Its hardware selection reflects not just variety but quality that customers can count on, project after project. 

The Retail Asia Awards honour the achievements and innovations of key players in the retail industry across the Asia-Pacific region. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].