Watsons Personal Care Stores Philippines wins at Retail Asia Awards 2026

The company transformed into a wellness ecosystem through pharmacist-led initiatives and digital integration.

Watsons Personal Care Stores Philippines won Health & Beauty Retailer of the Year - Philippines in the Retail Asia Awards 2026. This recognition comes after the company shifted from a traditional retail model to a trusted health and wellness ecosystem. This strategy relies on pharmacist-led expertise, content-driven engagement, and a seamless Online + Offline (O+O) integration.

The brand strengthened its position as a health authority by embedding licensed pharmacists into digital content on platforms like TikTok and YouTube. This initiative turned pharmacists into accessible advocates to combat health misinformation. The Ask Your Watsons Pharmacist platform contributed to a 17% year-on-year growth in the health category and resulted in 10-digit annual health sales.

Large-scale events also drove significant commercial success for the retailer. The Nationwide Sale in May 2025 generated substantial revenue within four days, which exceeded the original target. This event reached 26.9 million unique customers and delivered 78.6 million impressions across its integrated channels.

In the beauty sector, the company focused on experiential platforms and authentic storytelling. BeautyCon 2025 attracted over 70,000 attendees and achieved an 83% year-on-year net sales growth. The event activated 167 brands and generated notable PR value whilst integrating app-based livestream shopping.

Watsons Personal Care Stores Philippines also addressed specific market segments through targeted campaigns. The BroHub initiative drove a 12% growth in men’s grooming, whilst WatSONS Stories reached 2.9 million men and lifted sales in that category by 15.4%. These efforts proved that authentic representation drives commercial results amongst diverse consumer groups.

The company further extended customer loyalty into local culture through the Watsons Playlist concert. This sold-out experience generated remarkable ticket sales and drove 8,531 O+O conversions. It also achieved a 100% repurchase rate amongst participating members, which demonstrated the strength of the brand's emotional and commercial engagement.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].