Watsons Personal Care Stores Philippines named Health & Beauty Retailer of the Year - Philippines

This recognition is a celebration of innovation, impact, and unwavering customer focus.

Watsons Personal Care Stores Philippines has been honoured as Health & Beauty Retailer of the Year - Philippines at the Retail Asia Awards 2025, marking a milestone year of transformation, resilience, and customer-centric innovation.

In 2024, Watsons reinforced its leadership in the health and beauty sector through bold strategies that placed customers, communities, and digital acceleration at the heart of its growth story. Against economic headwinds and intensifying market competition, Watsons delivered a remarkable 14.3% year-on-year sales growth.

The year was punctuated by activations that captured the imagination of diverse customer segments. From the massive reach and buzz of BeautyCon (119% sales achievement) and Health Expo (52 participating brands), to the highly engaging Lippie Lovers Sale (over 300,000 lipsticks sold) and the star-studded Watsons Playlist concert (over 10,700 Watsons Club members in attendance), each campaign was crafted to drive both sales and brand love.

Watsons also deepened its digital transformation, significantly increasing its Share of Voice to an industry-leading 92.10%, well beyond its KPI of 74%. The brand sustained an impressive 87% Share of Engagement and maintained a solid Brand Equity Index of 7.6. Campaigns like Find It at Watsons reached over 67 million people and drove 340,000 new app downloads, strengthening Watsons’ omnichannel presence and reinforcing its role as the go-to destination for health and beauty.

This digital expansion paralleled physical growth, as Watsons reached a total of 1,164 stores nationwide. A major highlight was the opening of its 8,000th store in Asia at SM Mall of Asia—one of its largest stores to date.

Despite increased competition and inflation, the brand also helped customers maximise their budgets with strategic sales like Feel the Luck, Summer Beats Era, and Super Surprises, each delivering notable increases in year-on-year sales. Meanwhile, the anniversary Hakot Raffle gave Watsons Club members a chance at winning a race-against-the-clock style game where they could grab what they could in-store within a 10-second timer.

The retailer also continued to elevate its influence through collaborations with key platforms and communities. Strategic partnerships with Spotify, Viu, Team Liquid, and the Philippine Volleyball League allowed Watsons to reach new audiences with exclusive content and experiential promotions. “We also tapped our networks of credible beauty influencers and health professionals to drive conversation surrounding the brand, reaching 17 million for beauty and 51 million for health,” the company added.

Beyond commerce, Watsons remained committed to social impact. Through Operation Smile and Alagang Pangkalusugan, the company delivered vital healthcare support to thousands of beneficiaries. Sustainability remained a priority, with continued efforts through its Trash to Cash recycling initiative and the installation of solar panels in 65 stores.

Through relentless innovation, powerful partnerships, and an unwavering focus on Filipino consumers’ evolving needs, Watsons continues to define what it means to be a health and beauty leader.

The Retail Asia Awards honours the achievements and innovations of the key players in the retail industry in Asia. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].