L’Oréal Travel Retail Asia Pacific garners award at Retail Asia Awards 2024

Its innovative Travel Retail lounge engaged the audience with exceptional experiences, creating unique sensory interactions with their products through immersive storytelling.

Beauty retailer L’Oréal Travel Retail Asia Pacific received the Cosmetics Retailer of the Year - Singapore category win at the Retail Asia Awards 2024 for its successful L’Oréal lounge concept at the Tax-Free World Association (TFWA) 2024 exhibition in Marina Bay Sands Expo & Convention Centre in May.

The elegant L’Oréal Travel Retail pavilion was interpreted into a duplex lounge concept spanning two levels and showcased multiple brands across skincare, hair, and makeup, which included the highly anticipated Aesop brand now integrated into L’Oréal's impressive portfolio.

A unique Fragrance Speakeasy Bar drew guests into an immersive exploration of the craft of perfumery. L’Oréal’s luxury Fragrance portfolio, such as YSL Les Vestiaire Des Parfums, Armani Privé, Lancôme, and Maison Margiela, was presented through the fusion of fragrance and flavour in an innovative cocktail tasting experience. 

The fragrance aromas were interpreted through a harmonious blend of specially-crafted cocktails prepared by a professional mixologist, offering immersive, memorable experiences engaging the five senses. Marrying the art of mixology with the allure of fragrances, it engaged audiences with emotion and an added dimension of storytelling with personality and music.

Continuing its commitment to sustainability, the lounge design reflected an eco-friendly approach with sustainable materials used in the construction, as well as items that would be recycled or donated after the event. This included the assessment of the sustainability attributes of materials via the Green Product Potential Scoring Mechanism by an Eco-consultancy for the review of the green product potential of materials such as their recycled content, impact on human health, recyclability, biodegradability, and upcycling opportunities. Consumers can also look forward to making more eco-friendly product purchases to “Refill More, Save More,” with product refills for many of the brands’ best-selling products that were showcased.

Retail Asia Awards honours companies that have recently launched innovative retail projects or initiatives, as well as industry leaders that have propelled their respective brands to maintain a competitive edge.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].