Lau Pa Sat takes home Food & Beverage Retailer of the Year - Singapore accolade at Retail Asia Awards 2025

Celebrating 130 years with innovation, heritage, and digital storytelling, Lau Pa Sat’s “Feast for the Senses” campaign secures its place as Singapore’s top F&B retail destination.

In a remarkable fusion of history and modernity, Lau Pa Sat was recognised in the Food & Beverage Retailer of the Year - Singapore category at the Retail Asia Awards 2025.

Managed by Kopitiam Investment Pte Ltd, the landmark hawker centre marked its 130th anniversary with the “Feast for the Senses” campaign.

The campaign blended augmented reality (AR), virtual reality (VR), digital promotions, and storytelling to turn Lau Pa Sat into an interactive cultural experience.

The centrepiece was Singapore’s first-ever AR/VR Heritage Trail, enabling visitors to explore Lau Pa Sat’s evolution from a humble 1800s fish market to a globally recognised dining destination.

Adding to the multisensory journey was a mural by celebrated local artist Yip Yew Chong, an original theme song by Dick Lee titled "The Song of Lau Pa Sat," and an accompanying mini-documentary series titled "Our Lau Pa Sat Stories," which spotlights tales behind the hawker legacy. These content pieces were distributed across platforms like YouTube, Spotify, and on-site digital screens.

“The emotional storytelling approach, combined with universal themes like community and cuisine, ensures cultural relevance with global resonance, making the campaign an adaptable model for place-based activation worldwide,” the company said.

The campaign’s use of social media and digital tools yielded exceptional results. The AR/VR trail and Instagram filters drove a 38% engagement rate, exceeding platform benchmarks. Lau Pa Sat’s Instagram account saw a 37% increase in followers and reached 1.3 million users.

“The campaign’s content ecosystem—including mini-documentaries and the signature song—kept audiences consistently engaged across Instagram, TikTok, YouTube, and Spotify,” the company added.

The campaign garnered an estimated $1m in PR value and almost 300 million media impressions. Social media sentiment was likewise overwhelmingly positive, with a 98.9% favourable rating and widespread user-generated content.

In line with its commitment to supporting local brands and artists, Lau Pa Sat also launched a special range of LPS130 branded merchandise available at the award-winning Food Folks @ Lau Pa Sat—Singapore’s first locally-focused “Everything Food” concept. Situated within the iconic monument, Food Folks seamlessly integrates food retail and F&B offerings, featuring over 75% local brands, including exclusive ‘Made with Passion’ products. With up to 100 local and international brands and over 2,000 unique products, it offers visitors a one-of-a-kind experience to enjoy beloved hawker fare whilst shopping for distinctly Singaporean food gifts and lifestyle items.

The Retail Asia Awards honours the achievements and innovations of the key players in the retail industry in Asia. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].