Swarovski Singapore Trading Pte Ltd's award-winning Diwali campaign and 12 pop-up activations shined at the Retail Asia Awards 2024.
Shue Fong Eng, Assistant Marketing & Communications Manager, and Valerie Wong, Senior Trade Marketing Manager, highlight the importance of cultural understanding, engaging experiences, and strong customer relationships in driving brand success.
To learn more about Swarovski's dual wins in the Marketing Initiative of the Year - India and Pop-Up Retail Project of the Year - Singapore, visit here.
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