Retail Asia Awards 2024 Winner: Jim Thompson (The Thai Silk Company Limited)

Frank Cancelloni, Group CEO of Jim Thompson, highlights the Jim Thompson Heritage Quarter that features a museum about Jim Thompson, an exhibition about their fabrics, an Art Center, and a fashion show with 42 looks.

With their goal of transformation and to become the first global lifestyle brand from Asia, Jim Thompson wins Brand Transformation of the Year - Thailand at the Retail Asia Awards 2024.

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