FMCG Asia Awards 2023 Winner: Yeo Hiap Seng Pte Ltd
Jennis Tan, General Manager of Yeo Hiap Seng, shares the magic behind their award-winning "Yeo's Drinkable Garden" campaign at the FMCG Asia Awards 2023.
Blending horticulture with beverage art, this immersive experience at Gardens by the Bay celebrates the beauty and benefits of chrysanthemums, showcasing the craftsmanship and story behind Yeo's signature tea.
Learn more here.
Commentary
How EV buyers in Asia are rewriting consumer trust and retail competition
If the AI agent doesn't know your brand, neither does your next customer