Published:
2 years ago
FMCG Asia Awards 2023 Winner: Tyson Foods Malaysia
From a new entrant to a market leader in Malaysia, Tyson Foods shares insights on their successful Ramadan campaign, using music marketing to boost brand relevancy.
The House of Nuggets and First Pride campaigns, along with a brand refresh, catapulted Tyson to the number one market share position. A collective effort from the marketing, sales, R&D, and operations teams contributed to this remarkable achievement, showcasing the organisation's excellence and impact.
To learn more about how they earned multiple accolades, click here.
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