FMCG Asia Awards 2023 Winner: Lion Brewery Ceylon PLC
Silenced by Sri Lanka's advertising walls, Lion Brewery Ceylon PLC roared with its packaging.
A bold shift from ads to artistry, their cans and bottles became canvases of adventure, leadership, and environmental responsibility. This strategic move not only defied marketing norms but ignited a 20% market share surge and a consumer passion for exploration and purpose.
At the FMCG Asia Awards 2023, Lion Brewery was not just crowned champion for Product Packaging of the Year - Sri Lanka – they redefined the game, proving that even in the dark, packaging can shine brighter than any billboard.
Learn more here.
Commentary
How retailers can lead the charge in the AI future
Traceable, regenerative, profitable: The new rules of food retail in Asia