Tyson International Apac Ltd. wins both Campaign of the Year - Thailand, and Home Brand of the Year - Thailand awards in the FMCG Asia Awards 2022.
Hear from Lee Yeong Sheng, Vice President of Commercial, Tyson International APAC, as he tells us about their strategies to understand the needs and demands of Thai customers, which led them to successfully implement the Thai Taste series. He also discusses the resources they utilised in ensuring the quality of their products, and future product development plans.
Click the links below to learn more about them:
Campaign of the Year - Thailand
Home Brand of the Year - Thailand
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