SUNTORY TAIWAN LIMITED bags the Product Launch of the Year - Taiwan award at the FMCG Asia Awards 2022.
Watch our interview with Roger Chen, Marketing Director, as he tells us more about the approaches the company took to re-establish market dominance in the RTD alcohol market. He shares the inspiration behind the launch of their new drink, Horoyoi Hapikle, and their marketing campaign lined up for their 10th anniversary.
Read more about them: https://retailasia.com/co-written-partner/event-news/embracing-nostalgia-horoyoi-hapikle
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