FMCG Asia Awards 2022 Winner: Starbucks China
Starbucks China won the Product Launch of the Year - China award at the FMCG Asia Awards 2022.
Catrina Wang, Starbucks China RTD Marketing Manager, explains that they chose Frappuccino as their first RTD coffee offering in China since it is the signature product that represents the high-quality coffee of Starbucks and is already well received by consumers. She also highlights the efforts they took to launch the first plant-based RTD coffee product, the Oatmilk Bottled Frappuccino. Lastly, she mentions that the product launch attracted new customers, establishing them as the second-largest RTD coffee brand in the country.
Read more about them: https://retailasia.com/co-written-partner/event-news/jumpstarting-days-bottled-frappuccino-oat-latte
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