FMCG Asia Awards 2022 Winner: PZ Cussons Indonesia

PZ Cussons Indonesia received the Digital Marketing Strategy of the Year - Indonesia award at the FMCG Asia Awards 2022.

Hear from Riza Rahman, Head of Global Category • Indonesia Sales & Asia Marketing, as he shares more about the inspiration behind Cusson's Baby Hair Story campaign. He highlights how it successfully created a digital ecosystem that educated consumers on the importance of baby hair care, and positively impacted sales, market share, and customer preference for Cussons' baby products.

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