FMCG Asia Awards 2022 Winner: PZ Cussons Indonesia
PZ Cussons Indonesia received the Digital Marketing Strategy of the Year - Indonesia award at the FMCG Asia Awards 2022.
Hear from Riza Rahman, Head of Global Category • Indonesia Sales & Asia Marketing, as he shares more about the inspiration behind Cusson's Baby Hair Story campaign. He highlights how it successfully created a digital ecosystem that educated consumers on the importance of baby hair care, and positively impacted sales, market share, and customer preference for Cussons' baby products.
Learn more about them: https://retailasia.com/co-written-partner/event-news/pz-cussons-indonesia-wins-digital-marketing-strategy-year-indonesia-2022-fmcg-asia-awards
#FMCGAsiaAwards
Commentary
Traceable, regenerative, profitable: The new rules of food retail in Asia
Packaging the future: Why Asia’s F&B sector must treat sustainability as strategy