FMCG Asia Awards

Titipong Rattanahiranya, SEA Commercial Director of Mars Petcare (Thailand) Co., Ltd., shares his insights on RECARP’s success. 

It uses world-class technology to produce products with global quality standards and to export to more than 30 countries worldwide.

It has transferred knowledge to local farmers on regenerative agriculture, enhancing soil fertility and reducing GHG emissions from farming.

They were honoured for Brauer Sambucus Little Sniffles Liquid and Nutrition29 Liver Health Plus.

Betagro offers two examples of what they have achieved in Singapore and Thailand markets.

Its global beauty brand POND’S SKIN INSTITUTE has launched several initiatives across Southeast Asian countries.

The company was awarded the Digital Marketing Strategy of the Year - Hong Kong and Product Launch of the Year - Hong Kong.

The ageing of its Kakubin brand brought the need for repositioning and premiumisation.

The company is dedicated to reducing its environmental impact, supporting communities, and ensuring transparency and ethical practices. 

The successful launch of Attack Laundry Stick showcases the company’s commitment to customer-centric product innovation and market-leading customer engagement.

Coca-Cola Far East Ltd and Pacific Refreshments Pte Ltd were recognised for their Chinese New Year campaign launch and Coca-Cola Food Fest at GastroBeats 2024, respectively.

It has leveraged innovative technology to create an immersive customer experience.

Coke Buddy is a testament to the company’s commitment to embracing technology and delivering long-term value to customers and partners.

Kinder Bueno remixed a popular Douyin song and amplified via social and digital platforms.

Its three different refined dark chocolates are made with different percentages of cocoa from different regions for a more sophisticated taste experience.

It is evolving its brand narrative to emphasise emotional engagement and distinct propositions.