Conversational commerce
One chat away: Conversational commerce levels the playing field for brands online
One chat away: Conversational commerce levels the playing field for brands online
Leaving consumers with unanswered queries can result in $2m missed revenue per day.
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1. Outstanding consumer brands honoured at FMCG Asia Awards 2025 2. lululemon opens flagship store in Seoul 3. What factors reduce trust amongst Singapore shoppers online? 4. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 5. Ferrero Asia Pacific triumphs at FMCG Asia Awards 2025 for Kinder Joy campaignResource Center
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount