Dietary supplements market to reach $351.8b by 2032

It is driven by increasing health awareness.

The global dietary supplements market, valued at $185.5b in 2024, is projected to reach $351.8b by 2032, growing at a compound annual growth rate (CAGR) of 8.5% from 2025 to 2032, according to a new report by SkyQuest Technology Consulting.

The growth is driven by increasing health awareness, a stronger focus on preventive healthcare, and rising consumer demand for nutrition, immunity support, weight management, and healthy aging.

The market is also benefitting from the surge in chronic diseases such as obesity, diabetes, and cardiovascular conditions, which has led to greater consumption of vitamins, minerals, proteins, omega-3 fatty acids, and herbal supplements.

Fitness trends, personalised nutrition, and a growing interest in sports and functional supplements—especially amongst younger populations—are further fueling demand.

Consumers are increasingly seeking plant-based, natural, and clean-label products, while the expansion of e-commerce platforms and mobile health apps has made supplements more accessible and convenient.

Despite strong growth, the industry faces several challenges. A major issue is the lack of standardised global regulations, leading to inconsistent product quality, labeling discrepancies, and safety concerns.

In some regions, weak enforcement allows counterfeit and substandard products to enter the market, eroding consumer trust.

Misleading health claims and limited scientific evidence for certain supplements have also caused skepticism among healthcare professionals and consumers.

Additionally, supply chain disruptions, particularly in sourcing natural and organic ingredients, are affecting product availability and pricing.

The Asia-Pacific region is currently the fastest-growing segment of the market, fuelled by rapid urbanization, rising disposable income, and a growing middle-class population in countries such as China, India, Japan, and South Korea.

The shift toward healthier lifestyles, the increasing prevalence of lifestyle-related diseases, and heightened demand for traditional and herbal supplements are all contributing to strong regional growth.

Whilst the global dietary supplements market shows strong momentum, addressing regulatory gaps and supply chain issues will be essential to sustaining long-term growth.