Xiaomi opens largest Singapore store at Jewel Changi Airport

It plans to expand to 15 stores by end-2025.

Xiaomi has opened its largest store in Singapore at Jewel Changi Airport, marking its 10th outlet in the country.

The 203-square-metre store offers more than 400 products, including smartphones, smart home devices, and ecosystem products.

The new directly operated store features a Smart Home section, the first of its kind in Singapore, where customers can experience Xiaomi’s home appliances such as air conditioners, refrigerators, and washing machines.

Trained staff are on-site to provide demonstrations, consultations, and after-sales support.

Xiaomi said the Jewel store highlights its “Human x Car x Home” ecosystem concept for both local and international customers.

As of Q2 2025, Xiaomi operates about 200 stores worldwide (excluding China) and plans to expand to over 15 stores in Singapore by the end of 2025, and more than 20 by the end of 2026.

To mark the opening, Xiaomi will hold exclusive promotions on 11 and 12 October.

This year marks Xiaomi’s first year expanding its smart home appliance line globally, starting in Southeast Asia.

Since March 2025, the company has sold over 10,000 home appliances in the region, including more than 8,500 air conditioners.