Tmall hosts week-long sales campaign for camping items

The company expects a surge in demand for travel gear in the mid-autumn festival.

Alibaba’s business-to-consumer platform, Tmall, hosted a week-long online-to-offline festival promoting camping items, which has proven to be a fast-growing category on the shopping app, the company announced in a news release.

The platform launched the online sales campaign on top of its offline event in China’s Anji County, known as a popular destination for nature enthusiasts.

Tmall was expecting a surge in demand for travelling gear this upcoming mid-autumn festival and Golden Week holidays if the current wave of infections eases.

Sales of camping and outdoor gear, in particular, are expected to see rapid growth as the lifestyle trend continues to take hold amongst Chinese consumers, whose willingness to go camping almost quadrupled last year, according to the company.

Follow the link for more news on

Tmall

Also Read

Omnichannel retail is the path to profit

Starbucks opens largest greener store in Thailand

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit